Best Email Marketing Software for 2021

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Email Marketing is a powerful means to reach vast audiences that can help you and your organization grow by building relationships, informing your clients or clients to be and build potential leads through your distribution list. The tools we have used for email marketing have a variety of features; from which we have looked into value, dependability, specialized help, layout plans, usability, deliverability, mechanization, incorporations, and any extra highlights you need.

The best email advertising programming ought to permit you to configure messages effectively, section your rundown, customize your information, and view statistical reports. Above All, they should hit your audience essential inboxes. Eventually email marketing is tied in with sending the right message to the right audience at the right time.

Our Recommendations

GetResponse is an email marketing tool that permits you to:

  • Create a mailing list and gain valuable information from it
  • Send messages to the subscribers on your mailing list
  • Automate your messages to endorsers through utilization of ‘autoresponders’
  • View and examine measurements identified with your email crusades – open rate, navigate, advances and more.

Lately, GetResponse has moved its offerings significantly: it has become an ‘across the board’ online business and advertising platform instead of simply an email marketing method.

Additionally, GetResponse gives internet marketers, and entrepreneurs great information from their blogs and case studies with powerful business tips, online class facilitation, points of arrival and mechanized deals channels. Furthermore, it has integrations with Salesforce.com to help boost your prospect pipeline as well as with WordPress where you can develop landing pages.  Creating lists is fairly easy in GetResponse with existing spreadsheets or integrations with external applications such as Salesforce which is a bonus while building your list.

GetResponsehas been doing business since 1998 and as indicated by the organization, more than 350,000 people and organizations currently utilize their platform for email marketing. This user base gives significance to the company and we believe that it has potential for growth.

Pricing

PlansFeaturesPrice
Basic·       Email marketing $15/monthly
·       Auto-responders
·       Unlimited landing pages
·       Unlimited automation templates
·       Sales funnels
·       Unlimited lead funnels
·       Facebook and Google Ads
PlusAll Basic features (see additional)$49/monthly
·       Automation builder (5 workflows)
·       Webinars (Max 100 attendees)
·       Contact scoring and tagging
·       Sales funnels (5 funnels)
·       Work together (3 users)
·       Webinar funnels (5 funnels)
ProfessionalBasic + Plus features (see more)$99/monthly
·       Unlimited automation builder
·       Web push notifications
·       Paid webinars
·       Webinars (up to 300 attendees)
·       Unlimited sales funnels
·       Work together (5 users)
·       On-demand webinars
Max·       All featuresCustom pricing
·       Transactional emails (paid add-on)
·       Dedicated support
·       Multiple account and users
·       Account migration support
·       Team and Role management
·       Single sign-on (SSO)
·       Webinars (up to 1000 attendees)

Area for Improvement

  • Templates need improvement with a little more variety

This Email marketing platform has a lot to offer to its users. AWeber has its own layouts for select in structures. When you modify the structure to your own style, you can conduct A/B tests for your structures. Split testing select in structures is something we don’t see from considerably bigger email marketing companies, so we were satisfied to see it being included at no extra cost with AWeber.

Examination and Tracking

In addition to fundamental investigation on conveyed messages like open rate and active clicking factor, AWeber incorporates list development following. UTM interface boundaries are upheld so you can follow practices in Google Analytics and other web tracking methods. In the event that you associate AWeber to an online business store such as Shopify, you can also track income from the email marketing clicks, although it requires some Javascript code changes.

Crowd and List Segmentation

AWeber allows you to section off your list by labels which you can create and apply. Other email marketing companies have “pre-constructed” formats, which subsequently section records dependent on endorser conduct. These features will have to be manually set in AWeber.

Split Testing and A/B Testing

AWeber has a ground-breaking split testing apparatus for both email crusades and select in structures. The split testing on select in structures is an incredible element for AWeber. It replaces the requirement for paying for different administrations. Email crusade split testing will show you the after-effects of two varieties, however it will not naturally crown a champion, that translation is surrendered to you to decide. What’s more, since it doesn’t crown a champ itself, it doesn’t send the triumphant variety to the remainder of the rundown. We think this is a territory of progress for AWeber.

Other features include Triggers, Sequences and Marketing Automation and Integration.

Pricing

PlansFeaturesPrice
FreeUp to 500 subscribers, 3000 emails/month0$/month
·       Unlimited automated email campaigns
·       Unlimited email campaign with drag and drop builder
·       Unlimited landing pages and sign up forms
·       Unlimited users
·       Hundreds of powerful integrations
·       Free phone, live chat and email support
·       Free migration services
ProAll Free plans inclusive (see extensions)$19/month
·       Split testing for emails and sign up forms
·       Advanced behavioral automations
·       Branded click-tracking links
·       Custom subscriber segments
·       Advanced analytics
·       Webpage tracking
·       Sales tracking
·       Cart abandonment emails

Area for Improvement

  • No import available from GMAIL

MailChimp is regularly the primary email marketing tool that comes into view, potentially in light of the fact that they have extraordinary advertising and a charming style. Yet, by all means we are not the only ones, as they guarantee to send around 10,800 messages out each second across their platform.

They offer a free plan with which you can send up to 10,000 messages every month to 2,000 email subscribers. This is uplifting news for individual and private company clients, as a large portion of the tools and layouts are open on this free plan. Another component available through their free plan is their in-fabricated CRM. If you’re a small business searching for an across-the-board platform, this could be exactly the tool for you. They likewise have alternative paid-plans, which work out to be less expensive for low-volume customers, while giving you some additional tools like automation and more choices.

Some of the fantastic features we like from Mailchimp include:

  • Prompt Reports: these includes geo-tracking features, Google analytics, and social media.
  • Free plan available – Great for up-and-coming businesses, this free plan allows them with these premium features to send up to 10, 000 emails to up to 2,000 subscribers per month.
  • Clean-clear interface and a template editor.

Pricing

PlansFeatures Price
FreeUp to 2 000 contacts (1 audience)0$/month
·       Marketing CRM
·       Creative Assistant
·       Website builder
·       Mailchimp Domain
·       Forms & Landing Pages
Essentials Up to 5 000 contacts (3 audiences)$9/month
Everything in Free
·       All Email Templates
·       Multi-step Journeys
·       Custom Branding
·       A/B Testing
·       24/7 Email Chat Support
StandardUp to 100 000 contacts (5 audiences)$14/month
Everything in Essentials
·       Customer journey builder + Branding points
·       Send Time Optimization
·       Behavioral Targeting
·       Custom Templates
·       Dynamic Content
PremiumUp to 200 000 contacts (unlimited audiences)$299/month
Everything in standard
·       Advanced Segmentation
·       Multivariate Testing
·       Comparative Reporting
·       Unlimited Seats Role-Base Access
·       Phone Support

Areas for Improvement

  • The paid subscription plans get a bit pricey
  • Limited email automation

Analysis

Email marketing is essential for every business to promote themselves and their brand.  Although social media apps have taken a slice into the marketing and advertising industry, Email still remains the preferred method of communication for consumers.  Even with a user transition to hand-held devices such as smart phones, the ability to read your email on hand-held devices hasn’t diminished, in-fact Email platforms keep improving their apps for hand-held devices.  What this means is Email Marketing needs to remain a focal point for marketers to get their critical information out to their audiences. The benefits of Email Marketing include the ability to create personalized and specific content for communication with your audience, creating survey and feedback loops, boosting traffic to your website, generating and automating campaigns and over time increasing sales. 

The Email marketing platforms we have reviewed above give you the tools necessary to run a successful Email Marketing campaign.  Its best to ensure that you combine your creativity with the tools available in the platform. Overall, we recommend GetResponse as our top choice for small businesses, it has the most potential for growth and has a variety of tools that are recommended for small businesses. We believe that AWeber is a close second and has many integration tools that could be helpful when working with other tools.  Across the internet, there will be many tools some of which are very popular such as Mailchimp which you can always try out and get a lot of free features as a means to get started.  However, look for feature rich email marketing that offers more value. Check back soon as we will add more reviews  

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